Strategic Digital Marketing Solutions for Business Growth
I don't just run campaigns — I build the infrastructure behind them. From brand identity to performance ads, from content strategy to funnel design, I connect the dots so your brand works for you, 24/7.
End-to-end digital marketing services — from strategy to execution.
"Your audience is scrolling. Let's make them stop."
From content calendars and daily posting to community management and performance reporting — I handle the full social media lifecycle across Instagram, LinkedIn, TikTok, YouTube, and Pinterest. You get a consistent brand voice, growing engagement, and leads coming in from DMs.
What you get
"Stop guessing. Start knowing exactly where every marketing rupiah goes."
I plan, launch, and optimize paid ad campaigns on Meta (Instagram, Facebook, WhatsApp Business) and Google — built around your target audience, budget, and conversion goals. Every decision is data-backed. Every campaign is built to scale.
What you get
"Your brand is your reputation. Let's make it unforgettable."
I develop cohesive brand identity frameworks — visual guidelines, tone of voice, messaging pillars — so every touchpoint, from your Instagram grid to your email signature, feels intentional and consistent. For growing businesses ready to stand out in a crowded market.
What you get
"The best marketing is the kind customers find on their own."
I optimize your website and content to rank organically — using Ubersuggest, Google Business Profile, and targeted blog strategies that drive traffic without paid spend. Pair it with a landing page built for conversion, and your digital presence becomes a lead machine.
What you get
"Before you spend a single rupiah on ads, know exactly who you're talking to — and why they'll buy."
Using data analytics, competitor benchmarking, and market psychology, I map out where your opportunities are and build a step-by-step marketing roadmap. This is the foundation that makes every other marketing activity more effective and more efficient.
What you get
"Scroll-stopping visuals. Words that convert. All under one roof."
With 10+ years of graphic design experience and a trained eye for brand consistency, I produce social media visuals, promotional materials, and persuasive copy — all aligned to your brand. From Instagram carousels to product photography direction, content that looks good and performs.
What you get
Over a decade of hands-on work across digital marketing, project management, design, and operations.
Education
Airlangga University
Bachelor of Environmental Engineering
2015 – 2019 · GPA 3.17 / 4.00
Feb 2025 – Aug 2025
Jan 2024 – Apr 2024
Apr 2023 – Mar 2024
Apr 2023 – Mar 2024
Sept 2022 – Present
Jan 2013 – Mar 2023
Mar 2020 – Aug 2022
Most companies hire one specialist per channel. I bring the full stack — strategy, execution, and measurement — so your marketing compounds over time instead of starting from scratch every campaign cycle.
Most marketers specialize in one lane. I span the full spectrum — from market psychology and funnel architecture to Canva templates and paid ad optimization. You get strategic thinking AND hands-on execution in a single hire.
Every recommendation comes with a rationale tied to real numbers. Whether it's A/B testing ad creatives or reading Ubersuggest for keyword gaps, decisions here are made on evidence — not instinct alone.
With 10+ years as a graphic designer and a career built on analytics, I bridge the gap that most teams struggle with: making marketing that's both visually compelling and performance-driven.
From industrial B2B manufacturing to SME SaaS products to freelance consulting — I've successfully built marketing systems across radically different industries, bringing a perspective most specialists never develop.
Performance Marketing
Social Media
Content & Design
Research & Analytics
Strategy & Operations
Tools & Platforms
Credible Leadership Foundations (CCL-1)
Dale Carnegie Training · 2023
ISO 9001 Internal Auditor
IPQI — Indonesia Productivity & Quality Institute · 2023
Introduction to Certified Product Manager (CPM)
RevoU · 2022
Incident Safety Officer — Fire Suppression (ISO)
BASARNAS · 2019
Every project card leads with the impact — because that's what actually matters.
Social Media Growth — Connect Automation
Impact
Grew Instagram from 995 → 3,155 followers and LinkedIn from 75 → 1,048 through a structured weekly content plan of daily videos and photos. Also launched CA Solar (876 followers) and Gelair (743 followers) from zero.
YouTube & Google Ads — PT Environeer
Impact
Scaled YouTube channel from 99 to 291 subscribers while running Google Ads campaigns that generated qualified inbound leads for conveyor manufacturing products.
Website Redesign & SEO — 3 Brands
Impact
Led the full website redesign and SEO blog content strategy across three brand sites — connectautomation.co.id, ca-solar.co.id, and gelair.co.id — driving organic traffic and directing visitors toward specific lead generation actions.
Google Business & Meta Ads — PT Environeer
Impact
Optimized Google Business Profile with regular product posts, photo updates, and review responses — while running Meta Ads campaigns to improve online discoverability and generate qualified leads for an industrial B2B brand.
LinkedIn B2B Lead Generation — Connect Automation
Impact
Built the Connect Automation LinkedIn page from 75 to 1,048 followers through consistent thought-leadership content and an active DM lead nurturing strategy — turning organic followers into sales conversations.
Cross-Functional Leadership — PT Environeer
Impact
As Lead Digital Marketing Specialist and Senior Project Coordinator, directed a cross-functional team of 20+ members — streamlining approval workflows and project execution to hit these measurable operational improvements.
Pinterest Organic Strategy — International Reach
Impact
Consistently updated and optimized a Pinterest presence that successfully attracted international inbound leads — expanding the brand's reach beyond the domestic Indonesian market.
"Tabitha transformed our digital presence from the ground up. Within months, we saw real, measurable growth across all our platforms — not just numbers, but actual leads coming in. She thinks strategically and executes flawlessly."
"Working with Tabitha felt like having a full marketing team in one person. She understood our brand immediately, developed a content strategy that resonated with our audience, and delivered results faster than we expected."
"What sets Tabitha apart is her ability to connect creative work with business outcomes. Every post, every campaign had a clear purpose — and the analytics backed it up every time."
"Tabitha transformed our digital presence from the ground up. Within months, we saw real, measurable growth across all our platforms — not just numbers, but actual leads coming in. She thinks strategically and executes flawlessly."
Whether you're launching something new, optimizing what you already have, or just want to explore what strategic digital marketing could do for your business — let's have that conversation.
Tell me what you're working on and let's find the best way forward.